Pepsi

Pepsi

Category: Thing

Pepsi is a carbonated soft drink with a cola flavor, the flagship product of PepsiCo. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long-standing rivalry in what has been called the “cola wars”.
Pepsi, originally created in 1893 by Caleb Bradham and named “Brad’s Drink,” was first sold in his drugstore in New Bern, North Carolina. Renamed “Pepsi-Cola” in 1898 due to its supposed digestive benefits, its name was shortened in marketing to “Pepsi” as early as 1951. Early on, Pepsi struggled with financial stability, going bankrupt in 1923 but was subsequently purchased and revived by Charles Guth, who reformulated the syrup. Pepsi gained popularity with the introduction of a 12-ounce bottle during the Great Depression and marketing strategies like the “Nickel, Nickel” jingle, doubling sales by emphasizing its value.
The mid-20th century saw Pepsi targeting the African American market, a then-untapped demographic, with positive portrayals and endorsements from prominent figures, boosting its market share. Pepsi’s rivalry with Coca-Cola, highlighted by the “cola wars”, led to significant cultural and market competition, including the “Pepsi Challenge” taste tests and the introduction of New Coke in response. Pepsi’s expansion into international markets has seen varied success, with notable ventures into the Soviet Union via a landmark barter deal and enduring popularity in certain regions over Coca-Cola.
Despite occasional controversies, such as an aborted Madonna advertisement and the “Pepsi Number Fever” fiasco in the Philippines, Pepsi has remained a prominent global brand, partly thanks to innovative marketing campaigns and sponsorships in sports and entertainment. PepsiCo have also launched other drinks under the Pepsi brand, such as Diet Pepsi and Pepsi Max, that make up the brand portfolio today on top of the original Pepsi cola.

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