Business Mascot List

Mascot Master List — by Industry

Mascot Master List

A curated collection of brand mascots and characters, organized by industry. Use the search box to quickly find mascots. Toggle between light and dark mode for comfortable viewing.

Food & Restaurants

  • McDonald’s — Ronald McDonald, Grimace, Hamburglar, Birdie
  • Burger King — The King
  • KFC — Colonel Sanders
  • Wendy’s — Wendy
  • Chick‑fil‑A — Eat Mor Chikin Cows
  • Little Caesars — Little Caesar
  • Domino’s — The Noid
  • Popeyes — (historic) Popeye the Sailor / brand spokes characters
  • Taco Bell — Taco Bell Chihuahua (90s)
  • Jack in the Box — Jack Box
  • Pillsbury — Pillsbury Doughboy ("Poppin' Fresh")
  • Little Debbie — Little Debbie (brand persona)
  • Sbarro — Pizza Chef mascots (regional ads)

Cereal, Snacks & Sweets

  • Frosted Flakes — Tony the Tiger
  • Lucky Charms — Lucky the Leprechaun
  • Rice Krispies — Snap, Crackle & Pop
  • Cheetos — Chester Cheetah
  • Froot Loops — Toucan Sam
  • M&M’s — Red, Yellow, Green (and the M&M characters)
  • Cap’n Crunch — Captain Horatio Magellan Crunch
  • Kool‑Aid — Kool‑Aid Man
  • Quaker Oats — Quaker Man
  • Little Debbie Snacks — Little Debbie

Retail & Consumer Products

  • Planters — Mr. Peanut
  • Pringles — Julius Pringles (Mr. Pringle)
  • Mr. Clean — Mr. Clean
  • Brawny — The Brawny Man
  • Charmin — Charmin Bears
  • Duracell — Duracell Bunny (regionally)
  • Michelin — Michelin Man (Bibendum)
  • Energizer — Energizer Bunny
  • Sun‑Maid — Sun‑Maid Girl (raisins)
  • Mrs. Butterworth — Mrs. Butterworth (syrup bottle persona)
  • Aunt Jemima / Pearl Milling Co. — historic brand persona (rebranded)
  • Keebler — Keebler Elves

Insurance, Finance & Services

  • GEICO — Geico Gecko; Caveman (ad campaign)
  • Aflac — Aflac Duck
  • Progressive — Flo
  • State Farm — Jake from State Farm (character)
  • Allstate — Mayhem (actor character), occasionally brand spokespeople
  • Old Spice — The Old Spice Guy (ads/spokes character)

Tech & Software

  • Android — Android Robot
  • Duolingo — Duo the Owl
  • Nintendo — Mario (brand character / mascot)
  • Sega — Sonic the Hedgehog
  • GitHub — Octocat
  • Mailchimp — Freddie (chimp)
  • Mozilla Firefox — Firefox (fox imagery / mascot)

Sports & Teams

  • Philadelphia Phillies — Phillie Phanatic
  • Chicago Bulls — Benny the Bull
  • Boston Celtics — Lucky the Leprechaun (team mascot)
  • San Diego Chicken — The Famous Chicken (stadium mascot)
  • NHL, NBA, NFL teams — many team-specific mascots (e.g., Gritty for Philadelphia Flyers)
  • Philadelphia Flyers — Gritty

Entertainment & Media

  • Disney — Mickey Mouse (primary brand mascot)
  • Warner Bros. — Bugs Bunny (franchise mascot)
  • Nickelodeon — SpongeBob SquarePants (franchise mascot)
  • Pixar — Luxo Jr. (lamp) and character IP
  • Cartoon Network — Various signature characters over campaigns

Beverages & Alcohol

  • Quaker Oats — Quaker Man (also fits here as food/beverage)
  • Red Bull — (logo-driven; occasional characters in campaigns)
  • Captain Morgan — Captain Morgan character/mascot
  • Mr. Pibb — brand personality used in ads

Household & Cleaning

  • Mr. Clean — Mr. Clean
  • Mrs. Meyer’s — Brand persona & illustrated characters
  • Ajax / Comet — historic ad personas & mascots in some markets

Retail Stores & Shopping

  • Target — Bullseye the dog (brand mascot/livestock)
  • Home Depot — The Orange Apron (brand persona)
  • Best Buy — Geek Squad (brand characters/agents)
  • Walmart — Spark (logo character used in campaigns)

Misc & Throwbacks

  • California Raisins — The California Raisins (claymation campaign)
  • California Milk Processor Board — Got Milk? characters/ads (celebrity-driven)
  • Snapple — Brand personalities in regional ads
  • Harley‑Davidson — Willie G. Davidson (historic brand figure/mascot imagery)
  • Honey Nut Cheerios — BuzzBee
  • Goldfish (Pepperidge Farm) — Goldfish mascot
  • Red Lobster — Captain imagery in ads (brand persona)
  • IHOP — IHOP mascot and brand personalities in certain campaigns
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