Mascot Master List — by Industry

Mascot Master List

A curated collection of brand mascots and characters, organized by industry. Use the search box to quickly find mascots. Toggle between light and dark mode for comfortable viewing.

Food & Restaurants

McDonald’s — Ronald McDonald, Grimace, Hamburglar, Birdie
Burger King — The King
KFC — Colonel Sanders
Wendy’s — Wendy
Chick‑fil‑A — Eat Mor Chikin Cows
Little Caesars — Little Caesar
Domino’s — The Noid
Popeyes — (historic) Popeye the Sailor / brand spokes characters
Taco Bell — Taco Bell Chihuahua (90s)
Jack in the Box — Jack Box
Pillsbury — Pillsbury Doughboy ("Poppin' Fresh")
Little Debbie — Little Debbie (brand persona)
Sbarro — Pizza Chef mascots (regional ads)

Cereal, Snacks & Sweets

Frosted Flakes — Tony the Tiger
Lucky Charms — Lucky the Leprechaun
Rice Krispies — Snap, Crackle & Pop
Cheetos — Chester Cheetah
Froot Loops — Toucan Sam
M&M’s — Red, Yellow, Green (and the M&M characters)
Cap’n Crunch — Captain Horatio Magellan Crunch
Kool‑Aid — Kool‑Aid Man
Quaker Oats — Quaker Man
Little Debbie Snacks — Little Debbie

Retail & Consumer Products

Planters — Mr. Peanut
Pringles — Julius Pringles (Mr. Pringle)
Mr. Clean — Mr. Clean
Brawny — The Brawny Man
Charmin — Charmin Bears
Duracell — Duracell Bunny (regionally)
Michelin — Michelin Man (Bibendum)
Energizer — Energizer Bunny
Sun‑Maid — Sun‑Maid Girl (raisins)
Mrs. Butterworth — Mrs. Butterworth (syrup bottle persona)
Aunt Jemima / Pearl Milling Co. — historic brand persona (rebranded)
Keebler — Keebler Elves

Insurance, Finance & Services

GEICO — Geico Gecko; Caveman (ad campaign)
Aflac — Aflac Duck
Progressive — Flo
State Farm — Jake from State Farm (character)
Allstate — Mayhem (actor character), occasionally brand spokespeople
Old Spice — The Old Spice Guy (ads/spokes character)

Tech & Software

Android — Android Robot
Duolingo — Duo the Owl
Nintendo — Mario (brand character / mascot)
Sega — Sonic the Hedgehog
GitHub — Octocat
Mailchimp — Freddie (chimp)
Mozilla Firefox — Firefox (fox imagery / mascot)

Sports & Teams

Philadelphia Phillies — Phillie Phanatic
Chicago Bulls — Benny the Bull
Boston Celtics — Lucky the Leprechaun (team mascot)
San Diego Chicken — The Famous Chicken (stadium mascot)
NHL, NBA, NFL teams — many team-specific mascots (e.g., Gritty for Philadelphia Flyers)
Philadelphia Flyers — Gritty

Entertainment & Media

Disney — Mickey Mouse (primary brand mascot)
Warner Bros. — Bugs Bunny (franchise mascot)
Nickelodeon — SpongeBob SquarePants (franchise mascot)
Pixar — Luxo Jr. (lamp) and character IP
Cartoon Network — Various signature characters over campaigns

Beverages & Alcohol

Quaker Oats — Quaker Man (also fits here as food/beverage)
Red Bull — (logo-driven; occasional characters in campaigns)
Captain Morgan — Captain Morgan character/mascot
Mr. Pibb — brand personality used in ads

Household & Cleaning

Mr. Clean — Mr. Clean
Mrs. Meyer’s — Brand persona & illustrated characters
Ajax / Comet — historic ad personas & mascots in some markets

Retail Stores & Shopping

Target — Bullseye the dog (brand mascot/livestock)
Home Depot — The Orange Apron (brand persona)
Best Buy — Geek Squad (brand characters/agents)
Walmart — Spark (logo character used in campaigns)

Misc & Throwbacks

California Raisins — The California Raisins (claymation campaign)
California Milk Processor Board — Got Milk? characters/ads (celebrity-driven)
Snapple — Brand personalities in regional ads
Harley‑Davidson — Willie G. Davidson (historic brand figure/mascot imagery)
Honey Nut Cheerios — BuzzBee
Goldfish (Pepperidge Farm) — Goldfish mascot
Red Lobster — Captain imagery in ads (brand persona)
IHOP — IHOP mascot and brand personalities in certain campaigns